Qlik Sense's unique associative engine reveals hidden data relationships that traditional BI tools might miss, powered by its acquisition of Talend for enhanced data integration. The platform supports both guided analytics and free exploration, allowing users to drill from high-level dashboards to granular transaction details. Data engineers leverage its data quality tools for cleansing and standardization, while analysts benefit from AI-assisted insights and automated storytelling. Common deployments include supply chain visibility, customer 360 analyses, and financial consolidation. Qlik's hybrid architecture enables cloud and on-premises deployments with consistent governance policies, making it suitable for regulated industries with complex data landscapes.