Domo combines ETL, storage, computation, and visualization in a single integrated cloud platform designed for business users. Its Magic ETL tool simplifies data pipeline creation, while pre-built connectors accelerate onboarding from hundreds of SaaS applications. Executives appreciate its mobile-first dashboards with voice-controlled analytics, while data teams leverage advanced modeling capabilities. Unique features include real-time alerting, collaborative commentary on datasets, and embedded workflow automation. The platform shines in dynamic environments like retail (inventory optimization), healthcare (patient flow analytics), and manufacturing (IoT predictive maintenance). Domo's App Framework enables custom application development atop its data infrastructure, supporting complex use cases beyond traditional BI.