GoodData specializes in embedded analytics solutions that companies integrate into their own products and portals. Its platform handles all aspects of analytics delivery - from data modeling and ETL to visualization rendering and access control - through cloud-native microservices. Product managers use GoodData to add self-service analytics features without building infrastructure from scratch. Key differentiators include pixel-perfect white-labeling, headless API options, and usage-based pricing that scales with customer needs. The solution excels in multi-tenant environments like financial services platforms and healthcare portals where each end customer requires isolated analytics with custom branding. Advanced features include predictive analytics modules and natural language query capabilities that enhance user adoption.