Obviously AI (formerly Zams) makes machine learning accessible to non-technical users with its intuitive interface for creating predictive models. The platform automates data preparation, algorithm selection, and model training while generating plain-English explanations of predictions. Operations teams use it for inventory optimization, sales teams for lead scoring, and finance departments for cash flow forecasting. Pre-built connectors integrate with common business tools like Salesforce, Google Sheets, and QuickBooks. Unlike traditional AI solutions, Obviously AI emphasizes actionable recommendations over technical metrics, helping business users make data-driven decisions without requiring data science expertise or IT support.