Heyday, Hootsuite's conversational AI solution, helps retailers and DTC brands transform social media interactions into sales opportunities. The AI automatically responds to common customer inquiries on Instagram, Facebook, and WhatsApp while identifying potential buyers for human follow-up. Integrated with Hootsuite's social suite, it provides a unified inbox for all digital customer interactions. Machine learning analyzes conversation patterns to suggest product recommendations and promotional messages at optimal times. Users report 3-5x faster response times on social channels and 20% higher conversion rates from messaging conversations. Beyond sales, the platform captures valuable customer feedback and automatically tags conversations for analytics. Ideal for e-commerce teams looking to scale personalized engagement as social commerce grows.