Fotor's AI tool stands out for its balance of simplicity and advanced controls. Users can generate images from text while fine-tuning artistic style intensity, aspect ratios, and color schemes. The "AI Inspiration" feature suggests visual directions based on trending topics. Bloggers use it to create unique featured images, while small businesses generate branded visuals without design overhead. Unlike competitors, Fotor maintains consistent character faces across multiple generated images - valuable for storyboarding. The web-based platform requires no installation and offers one-click social media optimization.