Amazon Bedrock provides secure access to high-performing foundation models from AI21 Labs, Anthropic, Cohere, Meta, Mistral and others through a unified API. The serverless platform enables private customization via fine-tuning and RAG without infrastructure management. Developers can evaluate multiple models, build AI agents, and integrate capabilities with existing AWS services. Enterprise features include VPC isolation, data encryption, and usage monitoring. Bedrock is ideal for organizations wanting to experiment with generative AI while maintaining strict security and compliance standards. The service reduces operational overhead while providing access to cutting-edge model innovations.